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The Crons Brand™

The Crons Brand is a performance mentality brand that motivates people to set and achieve their goals through a Come Ready or Never Start mentality that is reinforced with inspirational messaging as a part of the apparel and merchandise. It is one of the fastest growing team gear brands in the country having increased its sales 450% in the last three years.

The Crons Come Ready or Never Start mentality emphasizes:

  • Outworking the competition
  • Overcoming adversity
  • Ignoring the noise of doubters (being self-confident)
  • The importance of practice and preparation so you're ready when your opportunity comes
  • Staying focused on your goals
  • And making your best…better

Over 500 schools and organizations in 25 states have felt the Power of Crons including youth organizations, middle and high schools and colleges and universities. In addition Crons has gained extensive exposure being spotlighted by national media outlets such as USAToday, The New York Times, Huffington Post and CNBC, in addition to the most popular national publication for basketball junkies-Slam Magazine.

Crons has partnered with one of the country’s legendary high school programs—Massillon Football.

Crons was the first brand into the 2011 NCAA Basketball Tournament when UNC-Asheville won the Big South Championship on March 5th. Crons was the only new athletic apparel brand to be represented in the 2009, 2010 and 2011 NCAA Basketball Tournaments, supplying the uniforms for Robert Morris University and University of North Carolina-Asheville.

Crons has developed partnerships with selected collegiate conferences, gaining brand exposure and acceptance by 25,000 student-athletes at 53 schools. Crons has been named the official or preferred uniform and apparel provider or supplier for the Big South Conference and the Atlantic 10 Conference. In addition, Crons is the Official Apparel Provider for the Colonial Athletic Conference. Crons has signed an all-sports deal with the University of North Carolina-Asheville to be its exclusive athletic apparel provider and expects more such agreements in 2011.

Crons has developed its own proprietary nutritional bar, the Crons Come Ready Performance Protein Bar. It is the best tasting bar on the market and ranks in the Top 10 with its nutritional profile and pricing in four important categories among the other best selling nutritional bars. It is NCAA compliant and currently features flavors Cookies & Cream, Cake Batter, Caramel Pretzel Crunch and Chocolate Peanut Butter Pretzel.

Crons recently opened its first Crons Mentality Store.

Crons also features a proprietary school curriculum that promotes the importance of setting and achieving goals for secondary school students. This program has been used in schools in Pennsylvania, New York, Utah and California and has been successful in instilling a goal mentality with the students. (See

Crons features online sales at The brand opened its first retail outlet in 2011 with a location at one of the southeast's biggest athletic facilities- A-Game Sportsplex in Franklin, TN.

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