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CASE STUDY - Calculate the New Business


CLIENT: McKesson

GOAL: Steer additional business to McKesson by providing attention-getting items to medical administrators.

CHALLENGE: Cavanaugh needed to produce, assemble and individually drop ship each gift.

ACTION: Cavanaugh provided custom-printed boxes and colored paper-fill to strategically display the calculator and world-time clock selected by McKesson. Each package was then individually shipped in a separate box.
RESULT: Cavanaugh continues to provide this item on an as-needed basis as McKesson targets additional business opportunities.


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