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CASE STUDY - Picinic Items for CNBC Employees


GOAL: Provide CNBC employees with Holiday Gifts of lasting value and usefulness, generating excitement among employees.

CHALLENGE: Pinpoint an item or group of items able to please a wide range of employees in CNBC’s Manhattan location.

ACTION: Cavanaugh’s Sales & Marketing Team suggested a collection of items that resulted in a prized and popular gift for CNBC employees. The collection included: a Coffee Backpack, Coffee Cups, Thermos with CNBC logo, and Snacks from Cavanaugh’s Deservings affiliate. The Cavanaugh Distribution Center Team combined all items into a backpack, gift-wrapped it, and shipped them to CNBC for presentation to their employees.

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