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CASE STUDY - Rewarding Retail

Cavanaugh created an on-line incentive program for Johnson & Johnson to incent members of a third party contract selling organization charged with selling J&J products into retail chains. The program was called Rewarding Retail where participants earned points for meeting sales goals and could redeem those points on-line for merchandise at various levels. There were nearly 200 incentive items to choose from. The program worked so well that J&J extended it to another one of its contract selling partners.

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