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CASE STUDY - Attentions All Coaches!


CLIENT: Crons (Come Ready Or Never Start)

GOAL: Create a tri-fold brochure for one of the nation’s newest lines of sportswear in a national direct mail campaign to 37,000 high school coaches throughout the United States.

CHALLENGE: The direct mail piece had to stand out from the rest of the every day mail received by our target coaches. It also had to feature four t-shirt designs, a history of the brand and an simple order form that could be easily completed and dropped in the mail.

ACTION: Cavanaugh’s Visual Design Team developed a tri-fold mailer utilizing bright colors certain to stand out to our target audience and attractive to adolescent males, our ultimate target audience. The order form was placed on the back of a tear off postage paid reply card making the return of the order form a simple one-step process.


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