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CASE STUDY - Need to Generate More Business!

CLIENT: Air Products & Chemicals

GOAL: Generate interest from current and prospective clients to respond to a seasonal direct mail campaign designed to increase sales in a weak economy.

ACTION: Cavanaugh’s Sales & Marketing Team designed the reward incentives for the Spring & Summer seasons. Current & prospective clients who responded to APCI’s direct mail flyer were rewarded with an Ice Cream Scoop for the Spring Mailer, and a Barbeque Kit, including Barbeque Sauce & Grilling Utensils, for the Summer Mailer. Response for these two campaigns netted a 20% increase over previous seasonal direct mail campaigns prior to Cavanaugh’s involvement. We also directly participated in the design of the direct mail flyer itself.

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