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CASE STUDY - Pfizer's Darwin Logo

CLIENT: Pfizer

GOAL: Create a logo for the Darwin software to be used by Pfizer CHC employees.

CHALLENGE: Design a logo that would ultimately be in competition with designs of major New York design firms.

ACTION: Cavanaugh’s in-house Visual Design Team created a logo that embodied the high-tech feel of this new software, but also incorporated elements that were in line with the current Pfizer Corporate image. This logo was easily Pfizer’s top choice, beating the competition from higher priced New York ad & design firms.

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