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CASE STUDY - Motivating Performance

CLIENT: Pfizer, the largest pharmaceutical company in the world and among the Top 5 most valued companies in America.

GOAL: Increase the efficiency and performance of the Consumer Healthcare Sales Division.

CHALLENGE: To motivate a sales force facing increased challenges in obtaining meetings with doctors and dentists, and to reinforce the company’s highly prized values and leader behaviors.

ACTION: Cavanaugh designed a fully integrated awards and recognition program to reward behaviors that brought about significant results for Pfizer. Cavanaugh provided sales incentive solutions that identified key criteria in pushing the business forward and offered a structure of both team and individual rewards for goal attainment.


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