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CASE STUDY - Event Management


CLIENT: Pfizer Consumer Healthcare Community Affairs

GOAL: Streamline the registration process for the annual company picnic at Six Flags amusement park.

CHALLENGE: Properly register over 25,000 attendees.

ACTION: Cavanaugh designed a Web site for online registration for employees. All pertinent data was captured on the Web site and transferred back to Pfizer for proper distribution of tickets and promotional merchandise.

CLIENT: Pfizer Public Health and Pfizer Medical Humanities Initiative

GOAL: Receive, store, distribute and restock books, pamphlets and other materials utilized for Pfizer meetings, presentations, etc.

CHALLENGE: Guarantee ready access to these materials for all Pfizer employees.

ACTION: Cavanaugh developed a Web site for both groups to feature their products. The site includes images of each book and brochure cover as well as real-time available quantity. Items are interchanged as needed. Employees place orders for these items, which are shipped same day from the Cavanaugh Distribution Center. Unused or reusable items are returned to the
Distribution Center after each event. A retail site was also created allowing the public to purchase titles of interest.

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