CASE STUDY - Consumer Promotion Fulfillment
CHC Health and Wellness Department
GOAL: Help the
Pfizer Community Affairs Department promote the awareness
of certain health topics and issues, specifically those relating
to women’s health concerns.
a Pfizer consumer sampling initiative featuring products addressing
certain women’s health concerns.
Cavanaugh supported this project by providing fulfillment
services resulting in 15,000 packets featuring Pfizer women’s
health products being assembled for use in a sampling program
in New York City.