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CASE STUDY - Consumer Promotion Fulfillment

CLIENT:Pfizer CHC Health and Wellness Department

GOAL: Help the Pfizer Community Affairs Department promote the awareness of certain health topics and issues, specifically those relating to women’s health concerns.

CHALLENGE: Support a Pfizer consumer sampling initiative featuring products addressing certain women’s health concerns.

ACTION: Cavanaugh supported this project by providing fulfillment services resulting in 15,000 packets featuring Pfizer women’s health products being assembled for use in a sampling program in New York City.

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