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CASE STUDY - Rewarding and Recognizing Performance

CLIENT: Pfizer Consumer Healthcare Professional Marketing and Sales

GOAL: Design a motivational recognition and incentive program for Field sales and corporate office colleagues.

CHALLENGE: Find effective incentive tools that would remain relatively consistent in order to motivate sales representatives at all levels of performance, while creating a team atmosphere at the regional level.

ACTION: Cavanaugh designed multi-level incentive and recognition programs that operated on both an annual and quarterly basis in order to reinforce behavioral criteria that was deemed important in moving the business forward. Cavanaugh also did Web site development and design for a special Web site featuring all elements of this program.

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