CASE STUDY - Rewarding and Recognizing
Pfizer Consumer Healthcare Professional Marketing and Sales
a motivational recognition and incentive program for Field
sales and corporate office colleagues.
effective incentive tools that would remain relatively consistent
in order to motivate sales representatives at all levels of
performance, while creating a team atmosphere at the regional
Cavanaugh designed multi-level incentive and recognition
programs that operated on both an annual and quarterly basis
in order to reinforce behavioral criteria that was deemed
important in moving the business forward. Cavanaugh also did
Web site development and design for a special Web site featuring
all elements of this program.