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CASE STUDY - Value and Leader Behaviors


CLIENT: Pfizer CEO Dr. Hank McKinnell and Corporate Human Resources Department

GOAL: To assist Pfizer in promoting its Corporate Values and Leader Behaviors throughout all levels of Pfizer “Colleagues.”

CHALLENGE: Create commemorative products of a high perceived value, offering an attractive imprint area and providing a meaningful gift that would reinforce the importance of these values and leader behaviors to all Pfizer “Colleagues.”

ACTION: Cavanaugh designed a medallion program featuring a brass medallion and key chain depicting Pfizer Values. The items were used by the CEO’s Office and HR Department to recognize outstanding employees for their steadfast contributions to the company. Cavanaugh also created a Values and Leader Behaviors illustrative wheel that was circulated to Pfizer employees.

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