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CASE STUDY - Life is Like a Bunch of Chocolates

CLIENT:Bubba Gump Shrimp Company, an 24-location international restaurant chain with a Forest Gump theme

GOAL: Streamline the fulfillment process for stocking restaurant gift shops and increase profits in that area of the restaurant while finding alternate sources for selective merchandise that would increase profit margins.

CHALLENGE: Finding alternate sources for selective current popular merchandise items and expand the product line to feature new products. Also, increasing the efficiency of the supply chain.

ACTION: Cavanaugh sourced alternate overseas suppliers that increased profit margins with no decrease in product quality. Cavanaugh designed and sourced additional products for the gift shops while tightening the supply chain to minimize inventory commitments without creating further backorder challenges in order to keep merchandise in stock.

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