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CASE STUDY - Catching Some Z's

CLIENT: Johnson & Johnson

GOAL: Maximize sales for it's allergy relief medicine, Zyrtec, when it was launched as a non-prescription drug at retail.

CHALLENGE: Gaining advantageous shelf space and promotional buy-in from major box retailers.

ACTION: Source and supply a collection of branded promotional products in a green 5-gallon "Zyrtec: Satisfaction Guaranteed" buckets that were distributed to a major box retailer to promote its non-prescription retail launch.

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