CASE STUDY - Pharmaceutical Launch
CLIENT: Novo Nordisk, one of the leading diabetes treatment companies in the world
GOAL: Support the launch of a new diabetes treatment drug, Victoza.
CHALLENGE: Engage and educate doctors about Victoza so they will promote the benefits of the drug to their diabetes patients-while adhering to the new PhARMA regulations about promotional products.
ACTION: Cavanaugh created, designed and oversaw the manufacturer of customized educational products for the doctors including a Demonstration Kit and Pen Holder.